To become the largest and the best recycled-based paper manufacturer in the world and the leader in environmentally friendly recycled-based premium quality paper manufacturing that receives the highest recognition from its employees, customers, shareholders and society.

Based on the management philosophy of "No environmental management, No papermaking", we lead the industry in green paper manufacturing and strive to provide our customers with the most competitive environmentally friendly products and one-stop services, thus accomplishing a long term win-win relationship with them.

The use of recovered paper for papermaking to protect the environment and create a greener and better future for mankind.

Pursuing quality excellence and perpetuating a brand that thrives for a century.

Integrity and honesty, fairness and justice, diligence and strong work ethic, unity and pragmatism.

Respect and care for our staff, refinement and innovation in management, perpetuating a brand that thrives for a century and propagating the spirit of diligence.